- Guidelines
- Examples
Guidelines
Guideline 1.
The first 3 seconds of the creative have appealing content to drive the viewer’s attention
Guideline 2.
The camera view is set up to focus the attention on the main action
Guideline 3.
There is a variety of camera angles tested in the batch of creatives
Guideline 4.
There is a variety of colors tested in the batch of creatives
Guideline 5.
There is a variety of scenarios tested in the batch of creatives
Guideline 6.
There is a clear contrast between the main elements of action: character, enemies, obstacles, environment, and other action elements
Guideline 7.
The creatives include juicy assets and animations aligned with current best practices in the market
Guideline 8.
The creatives are clear and designed to help the viewer understand the core gameplay
Guideline 9.
The duration of the videos are between 15s and 30s and the video dimensions are 800x1000.
Examples