- Guidelines
- Examples
Guidelines
- The first 3 seconds of the creative have appealing content to drive the viewer’s attention
- The camera view is set up to focus the attention on the main action
- There is a variety of camera angles tested in the batch of creatives
- There is a variety of colors tested in the batch of creatives
- There is a variety of scenarios tested in the batch of creatives
- There is a clear contrast between the main elements of action: character, enemies, obstacles, environment, and other action elements
- The creatives include juicy assets and animations aligned with current best practices in the market
- The creatives are clear and designed to help the viewer understand the core gameplay
- The duration of the videos are between 15s and 30s and the video dimensions are 800x1000.
Examples