Fast Market Validation campaigns
Fast Market Validation module is used to get the first indication of marketability of a game. You simply need a video fragment which will be advertised on Facebook US. The duration of a video should not exceed 30 seconds.
- The test name will be fetched directly from the title of your video. Feel free to change it to something more meaningful.
- Use https://www.apple.com/ to redirect the users after they click on the video.
💡 As of 13th of November you should focus on the CPC data to analyse the performance of your video. The threshold being set for:
Below $0.18 → very good result
Between $0.18 and $0.20 → good result
Reminder: FMV results do not serve as a definitive decision-making tool for the fate of a game.
Campaign Facebook Setup
Placement: Facebook Feed
Click Redirection: Game reviews website
Target devices: All Android / iOS devices
Ad Account: Secret ad account