The purpose of this module is to quickly and easily test the marketability of a game idea by testing the attractiveness of a video ad. It allows users to upload a video, and view the click-through rate, and since December 2021, the cost per lead of a test campaign using it on Facebook. This gives an indication of how much users are likely to click on the ad, so potentially be interesting in the game idea.
Note: This is really just an indication that cannot be directly correlated to the potential success of the game or the CPI values. It should be considered with extreme care.
This can be used by the Market Intelligence, Publishing and Internal Prod teams to measure the potential of their prototypes (game design, ideas, ...) and ad concepts.